Demna Gvasalia’s highly anticipated Gucci debut arrived not with a runway, but with a meticulously curated look book and cinematic short film. Titled La Famiglia, the digital collection showcased 37 distinct characters, blending nostalgic nods to Tom Ford’s Gucci with a boldly modern identity. With “The Tiger” film premiere, a full social rebrand, and a city buzzing with fashion’s elite, Demna’s vision for Gucci is clear: this is more than fashion - it’s a cultural reset.

Follow me behind the scenes of London Fashion Week as I navigate early-morning castings, blister-inducing boots, and the relentless pace of model life. From reporting on Harris Reed SS26 to juggling university and LFW obligations, this is an insider’s look at the chaos, glamour, and excitement of the week.

Harris Reed’s Spring 2026 Ready-to-Wear collection opened London Fashion Week with a theatrical yet intimate showcase of gender-fluid fashion and architectural silhouettes. From sculptural corsetry to couture-level storytelling, Reed continues to redefine what Ready-to-Wear can mean on the runway.