From micro-trends to the 'add to cart' reflex, I'm exploring how overconsumption, social media, and the constant need for newness have blurred the line between self-expression and compulsive consumption - and asking the question nobody wants to answer: would you still be buying it if you couldn't post it?

In this piece, I unpack the rise of micro-trends, the power of the algorithm, influencer culture, and whether designers are still leading fashion - or simply trying to keep up with the internet.