From micro-trends to the 'add to cart' reflex, I'm exploring how overconsumption, social media, and the constant need for newness have blurred the line between self-expression and compulsive consumption - and asking the question nobody wants to answer: would you still be buying it if you couldn't post it?

Miguel Castro Freitas makes a bold debut at Mugler, delivering theatrical silhouettes, piercing-led designs, and a masterclass in modern sensuality. Balancing Mugler’s dramatic legacy with fresh innovation, his SS26 collection is daring, disruptive, and unapologetically empowering. Expect feathers, fringe, flawless tailoring, and a whole lot of drama.