Demna Gvasalia’s highly anticipated Gucci debut arrived not with a runway, but with a meticulously curated look book and cinematic short film. Titled La Famiglia, the digital collection showcased 37 distinct characters, blending nostalgic nods to Tom Ford’s Gucci with a boldly modern identity. With “The Tiger” film premiere, a full social rebrand, and a city buzzing with fashion’s elite, Demna’s vision for Gucci is clear: this is more than fashion - it’s a cultural reset.

London Fashion Week SS26 flew by in a chaotic blur of castings, salads, 4am writing sessions — and my very first runway walk (!). From surprise Gucci drops to jaw-dropping emerging talent, this final day delivered drama, beauty, and bold vision to close out the week.