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MFW AW/26 Cheat Sheet
Milan Fashion Week February 2026 is here - and the schedule is packed. From major creative director debuts to Italian heritage houses, this cheat sheet breaks down what to watch, when it’s on, and why it matters. Your calm, curated guide to MFW AW/26 without the overwhelm!!!
Feb 244 min read


Demna’s Gucci Era Begins: La Famiglia, The Tiger, The Future
Demna Gvasalia’s highly anticipated Gucci debut arrived not with a runway, but with a meticulously curated look book and cinematic short film. Titled La Famiglia, the digital collection showcased 37 distinct characters, blending nostalgic nods to Tom Ford’s Gucci with a boldly modern identity. With “The Tiger” film premiere, a full social rebrand, and a city buzzing with fashion’s elite, Demna’s vision for Gucci is clear: this is more than fashion - it’s a cultural reset.
Sep 24, 20255 min read


LFW (22nd) SS26: Goodbye London, hello Gucci?
London Fashion Week SS26 flew by in a chaotic blur of castings, salads, 4am writing sessions — and my very first runway walk (!). From surprise Gucci drops to jaw-dropping emerging talent, this final day delivered drama, beauty, and bold vision to close out the week.
Sep 22, 20257 min read
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