Demna Gvasalia’s highly anticipated Gucci debut arrived not with a runway, but with a meticulously curated look book and cinematic short film. Titled La Famiglia, the digital collection showcased 37 distinct characters, blending nostalgic nods to Tom Ford’s Gucci with a boldly modern identity. With “The Tiger” film premiere, a full social rebrand, and a city buzzing with fashion’s elite, Demna’s vision for Gucci is clear: this is more than fashion - it’s a cultural reset.

Diesel kicked off MFW SS26 with a city-wide egg hunt and 55 full runway looks sealed in transparent capsules. Forget the catwalk - this show took over the streets of Milan, blending fashion, fun, and full-blown chaos in true Diesel style.