Diesel SS26 Egg Hunt: Fashion Just Got Cracked
- Mimi Piqua
- Sep 24
- 2 min read
Diesel. The iconic brand known for their wild shows and performative energy became the opening act for Milan Fashion Week this season, and it was the perfect pick! Diesel always sets a mischievous and unique tone to follow for the week and they have really set themselves apart from the crowd this year! They brought fashion to the public, it was the perfect opener to what is set to be an iconic MFW!
This year Diesel have gone down an experimental and unique route to display their SS26 Collection. The idea was advertised through their instagram just a week ago. The Diesel Egg Hunt! Members of the public could “Register. Hunt. Win prizes.” as worded via their instagram. The Diesel SS26 Runway Collection features 55 full looks inside transparent, egg-shaped vessels. Meaning 55 models are trapped in eggs for the entire day - what a cool day at work!
Diesel had a base camp set up, available to all who signed up for the hunt, at Piazza Beccaria, where live music, free drinks and entertainment was provided all day long. The Runway Show hit the streets of Milan - literally - in a city-wide Egg Hunt. Over 3000 “hunters” who had previously signed up via their exclusive link, roamed the streets of Milan from 7:30-11pm CET to find these looks and if they scanned the QR code on that egg first they could be in with a chance of winning prizes from Diesel!
The locations were very variable with eggs placed all around the city centre! From street corners, supermarket exteriors, basketball courts, public parks, under bridges, in doorways, by the river, in alleyways and even inside buildings! From jazz bars, to restaurants , and even inside shops. It was crazy!
It is one hell of an idea and equally is making one hell of a statement. When brands take a fun and unique route to display their new ideas it makes it so much more memorable! Diesel has stayed very true to its disruptive spirit, taking fashion off the runway and onto the streets. It is uniquely Diesel and brings a fun and interactive aspect to the public!
The actual collection itself featured "more treatments, experimentation, and more play." As quoted from their own description. There was satin denim in vibrant colours, tailored jackets with utility style pockets, knit dresses that were so distressed they barely held together and a lot of washed denim pieces. One of my favourite egg looks was a short bodysuit romper with sheer white top, cutouts at the hips. A statement necklace of course, and some floral shorts leading into satin denim jeans!
See the full collection here -
The entire ideology and actual result were very interlinked, Diesel is back with a new and exciting future. Very fresh, very fun, very Diesel.
With love,
Mimi x
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