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AI: Cool innovation or threat to fashion
AI is infiltrating fashion faster than we can question it. From trend forecasting to AI-generated models in Vogue, this piece explores whether artificial intelligence can be ethical or is it just a dangerous threat to creativity, sustainability, and the soul of humanity itself.
1 day ago4 min read


Modelling in Seoul: Week 7
A week in the life of a model in Seoul and the emotional whiplash that comes with it. From zero work to no time to even shower. From unemployed to uber employed!
Balanced with a wholesome weekend, I share everything from turning a childhood memory into a perfume using brainwaves (still not over it) to an unplanned temple visit that genuinely shifted my perspective.
A mix of fashion and fatigue.
Apr 186 min read


Midpoint in Seoul: The Reality of Being a Model Abroad
Somehow I'm already halfway through my placement in Seoul and I’m reflecting on model life, comparison, and what it’s really like living with the very people you’re technically competing with. Honest, slightly unfiltered, and somewhere between self-aware and overthinking.
Apr 53 min read


Modelling in Seoul: Week 5 (halfway!!)
This week in Seoul included chaotic vintage shopping, a Chanel-esque shoot, far too many 7/11 snacks, and a quiet afternoon wandering through Gyeongbokgung Palace.
Apr 46 min read


Inside Matthieu Blazy’s Chanel AW Collection: Heritage, Demand and Quiet Transformation
After an exceptional couture debut, anticipation for Matthieu Blazy’s ready-to-wear vision at Chanel reached new heights. Presented during Paris Fashion Week, the collection explored subtle ballet influences, archive-driven reinvention and a renewed sense of rarity surrounding the house. This piece examines how Blazy is reshaping Chanel’s identity, balancing heritage with experimentation as demand continues to grow.
Mar 254 min read


Modelling in Seoul: Week 3
Week 3 in Seoul is a whirlwind of unpredictable castings, industry highs and lows, and the long-awaited arrival of best friend Aoife. From surprise swimwear fittings and hair drama to peaceful Han River walks and a chaotic first night out in Itaewon, this diary reflects the emotional rollercoaster and uniquely intense bonding that comes with modelling placements abroad.
Mar 226 min read


Modelling in Seoul: Week 2
A hilarious behind-the-scenes diary of week two modelling full-time in Seoul - from chaotic castings and freezing springwear shoots to flea market culture shocks and feeling truly “booked and busy.” Discover what life is really like working as an international fashion model in South Korea, navigating agency life, e-commerce shoots, unexpected racism experiences, and finding joy in the madness of a new city.
Mar 157 min read


Modelling in Seoul: Week 1!! (I'm scared)
My first week modelling in Seoul, Korea was chaotic, emotional, and unforgettable - from jet-lagged panic attacks to my first casting and a foot-obsessed dog on set. Follow my 75-day adventure as I navigate jobs, model apartments, and the highs and lows of life as an international fashion model. This is Week 1!!!
Mar 117 min read


PFW AW/26 Cheat Sheet
Paris Fashion Week is the final word of fashion month ... and the most overwhelming. Packed with (nearly) every major fashion house Paris is THE big fish! This calm, curated cheat sheet breaks down AW26 day by day, highlighting the must-see shows, debuting designers, and up-and-comers that actually matter, so you know exactly what to watch and why!!!
Mar 27 min read


New Faces in New Places: Mimi goes to Korea
I'm currently on a 15-hour flight to Seoul, South Korea, beginning a three-month international modelling placement that has me oscillating between sheer panic and outrageous excitement. After my first placement in Tokyo taught me that growth lives far beyond comfort, I’m throwing myself into the unknown once again.
This post marks the start of New Faces in New Places - a weekly series documenting my life, work, fears, wins and everything in between as an international model n
Feb 283 min read
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