The first day of October at PFW! It was a feast for the senses: Acne Studios brought clever deconstruction and layered tailoring, Tom Ford dazzled with cinematic sensuality, and Balmain served beachy, shell-covered fantasy. From standout textures and crochet to jaw-dropping, wearable art, this season is all about drama, innovation, and storytelling through fashion.

Demna Gvasalia’s highly anticipated Gucci debut arrived not with a runway, but with a meticulously curated look book and cinematic short film. Titled La Famiglia, the digital collection showcased 37 distinct characters, blending nostalgic nods to Tom Ford’s Gucci with a boldly modern identity. With “The Tiger” film premiere, a full social rebrand, and a city buzzing with fashion’s elite, Demna’s vision for Gucci is clear: this is more than fashion - it’s a cultural reset.