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How to Look Effortless Without Trying (Danish Edition)
A witty deep dive into Copenhagen’s effortlessly cool style scene, where flawless genes meet iconic trends.
Iconic stripes, chunky gold jewellery, and oversized tote bags. Follow my journey as I try to channel my inner Scandi baddie - plus the key fashion trends you need to nail the look.
Aug 134 min read


The Mimi Edit: What’s Hot (& What’s Not) This September
In Mimi’s debut trend-spotting blog post, she dishes out her top fashion predictions for September - a month she dubs the “fashion Olympics.”
From colourful glasses and chunky knits to wool turtlenecks, headbands & knee-high boots.
Mimi shares her personal faves and playful commentary on each trend.
She also questions leopard print’s place in 2025’s style scene and celebrates the quiet rise of modest dressing, inspired by icons like Sofia Richie.
Aug 54 min read


This is Mimi...
Today is the day! This is with love, mimi. I'm Mimi and I'll be your host for the fashion foreseeable.
Please hold on tight, the journey is just beginning!!
Today's first post is dedicated to my credentials, and exploring what our little new fashion bubble is going to be all about.
From modelling in Japan, to work experience for urban outfitters, I've done it all and I'm ready to share...
Jul 303 min read
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